Bernie Ecclestone entered the Singapore car park, and then the unthinkable happened. The little big man of Formula One has not been the center of attention for an eternity, but instead the camera crew fought for the best pictures of the handsome gentleman next to Ecclestone: Chase Carey, 62 years old, carefully brushed gray hair, old-fashioned curly beard, In the future, the new strong man of formula 1.
As in Singapore, Ecclestone threatens only a minor role in the realignment of the royal class, his baby. And the soon-to-be 86-year-old doesn’t seem to like that at all. Luckily, I don’t need the job or the money. If things don’t work out the way I want them to, I’ll be gone,”Ecclestone told Sky, the English channel, and after the impending sale of the PS show to Liberty Media, the U.S. entertainment company, Ecclestone feels his retreat. who is supposed to stay officially for three more years, after the era of his sole rule no desire: “The only thing I have to do is die and pay my taxes. Otherwise, I don’t have to take anything at all.”
That Carey, owner of Liberty, John Malone, after the billion-dollar deal, wants to take over power and push forward the reorientation of the race series, he left no doubt about that after the billion-dollar deal. We have enormous opportunities to reach so many more people,”said the American. In Singapore he shook many hands and introduced himself to the teams and drivers: “We see potential for growth everywhere.”
expansion, marketing, digitisation
Carey wants to expand further, improve marketing and, above all, promote digitisation. The development in social networks has so far almost completely overslept formula 1.
The teams and drivers welcomed the change of ownership from financial investor CVC to Liberty, which will end up costing about eight,5 billion US dollars if the World Motor Association FIA and the European Cartel Office give their approval. Hopefully they will address some areas in which we have been weak so far,”said Red Bull team leader Christian Horner.
The drivers are also looking for reforms, the race series is to become more spectacular, exciting and interesting for young fans again.” Our audience is too old, and that is a pity’because formula one is more interesting than Pokemon Go’, said former World Champion Jenson Button. The McLaren pilot believes that the PS circus can be at least as fascinating as the mobile game: “If someone manages to inspire people for Pokemons that do not exist in reality, then we will probably manage to inspire them for Formula One.” Ecclestone had not succeeded in doing so recently.